About Us

✨ Our Story

Born from the land of Aotearoa. Guided by the stars. Crafted with intention.


Kia ora, we're Māia Crystals 🌿

We're a small, heart-led crystal jewellery brand based right here in Aotearoa New Zealand — and we're so glad you found us.

Māia Crystals was born from a deep love of the natural world, a fascination with the energy of the earth, and a belief that beauty should mean something. Every piece we create is handcrafted with care, intention, and a little bit of magic — designed to be worn, felt, and treasured.

We believe that crystals are more than just pretty stones. They carry the energy of the earth, and when worn close to the body, they can serve as gentle reminders of who you are and who you're becoming.


🌏 Proudly Kiwi

As a New Zealand brand, we're deeply inspired by the raw, breathtaking beauty of this land — from the volcanic landscapes of the North Island to the crystal-clear waters of the South. That same energy flows into every bracelet and piece of jewellery we make.

We're passionate about supporting our local community and creating something that feels authentically us — grounded, genuine, and full of heart. When you shop with Māia Crystals, you're supporting a small Kiwi business run by someone who truly cares.


💎 The Power of Crystals

Not sure where to start? Here's a little guide to some of our favourite crystals and what they're known for:

  • Amethyst 💜 — Calm, clarity & spiritual protection. Perfect for those seeking peace of mind.
  • Rose Quartz 🌸 — The stone of unconditional love. Encourages self-love, compassion & warmth.
  • Clear Quartz 🤍 — The master healer. Amplifies energy and brings clarity to your intentions.
  • Black Tourmaline 🖤 — Grounding & protective. Shields against negative energy.
  • Citrine ☀️ — Abundance, joy & positivity. Known as the merchant's stone — a favourite!
  • Lapis Lazuli 🔵 — Truth, wisdom & inner power. Deeply connected to the throat chakra.
  • Tiger's Eye 🟤 — Courage, confidence & focus. Great for those chasing big dreams.
  • Moonstone 🌙 — Intuition, femininity & new beginnings. A favourite for those who feel deeply.

🌟 Our Promise to You

Every piece from Māia Crystals is made with love and intention. We handpick our crystals carefully, ensuring quality and authenticity in everything we offer. Whether you're new to crystals or a long-time collector, we want your experience with us to feel special — from the moment you discover us to the moment your jewellery arrives at your door.

We're not just selling jewellery. We're inviting you into a lifestyle of mindfulness, beauty, and connection to something greater.


Thank you for being here. Thank you for choosing intentional beauty. ✨

With aroha (love),
The Māia Crystals Team 🌙